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Jakarta Post

Virtual restaurants, kitchens offer focused, cost-effective culinary business alternatives

illustration of food delivery service(shutterstock.com/G-Stock Studio/File)
Gisela Swaragita
PREMIUM
Jakarta   ●   Sat, April 10 2021

Many Indonesians aspiring to start a culinary business are shifting from the traditional brick-and-mortar concept to the virtual, because the latter is cheaper and easier to maintain. It has also proven to be more resilient as people spend more time at home amid the restrictive COVID-19 policies.

Nadhifa “Dilla” Irmadilla, 24, tried her luck in 2019 when she opened a virtual restaurant featuring her favorite ingredient: curry leaves, which she fell in love during her culinary arts program in Malaysia. Dapur Koja serves rice bowls topped with salt-and-pepper chicken or buttermilk chicken flavored with freshly picked curry leaves from her backyard.

“I started Dapur Koja at the end of 2019 in the kitchen of my parents’ house in Bintaro [Tangerang Selatan]," Dilla told The Jakarta<...

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