The latest edition of the Ericsson’s Mobility Report and the South East Asia and Oceania report, highlighting mobile network coverage and network performance, predicts smartphone subscriptions in Vietnam will triple from around 30 million in 2015.

By the end of 2015, mobile subscription penetration reached almost 150 percent in Vietnam while mobile broadband subscription penetration was close to 40 percent.

Ericsson ConsumerLab analysis based on face-to-face interviews reveals that more than 30 percent of smartphone and weekly Internet users in Vietnam are using all these key application categories on a daily basis: social networking, instant messaging and social videos (free online videos or videos on social media).

When looking at each application category, more than 70 percent of the survey respondents are using social networking, more than 50 percent using instant messaging and more than 40 percent using free online videos or videos in social media on a daily basis.

“With a view to monetizing mobile data services growth, operators need an environment that enables agility in service creation, delivery and management, with fast launch of a much broader range of innovative products. Innovation comes through an ecosystem of partners and suppliers,” said Jan Wassenius, head of Ericsson Vietnam and Myanmar.

”With the roll out of the 4G/LTE network in Vietnam we expect to see more mobile data services being used. Services such as social networking and video streaming will continue to grow as Vietnamese people continue to embrace the benefit of data connectivity,” Wassenius added.

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