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Tourism business to consumer event set in Melbourne
“Our target is to inform Australian tourists that Bali is safe; the alert status of Mount Agung has been lowered down,” explained the ministry's deputy minister for Overseas Promotion, I Gde Pitana.
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Skyline of Melbourne along the Yarra River and Princes Bridge in Australia. (Shutterstock/File)
T
he Tourism Ministry together with Consulate General of Indonesia in Melbourne, Visit Indonesia Tourism Officer (VITO) Melbourne and Helloworld, one of the biggest travel agents in Melbourne, are set to hold a consumer selling activity on Nov. 20-27.
The event, set in Central Business District (CBD) Melbourne Eastern Suburb of Doncaster, is said to take the business-to-consumer (B2C) approach.
“We are targeting to attract 50,000 visitors throughout the seven days of the exhibition,” said the ministry's deputy assistant for Asia-Pacific Tourism Promotion Vinsensius Jemadu.
Apart from promoting Wonderful Indonesia tourism brand to Australians, the ministry also seeks to shed the negative press about Mount Agung in Karangasem, Bali.
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“Our target is to inform Australian tourists that Bali is safe; the alert status of Mount Agung has been lowered down,” explained the ministry's deputy minister for Overseas Promotion, I Gde Pitana.
“Bali is still the biggest magnet for Indonesian tourism, but the ministry is also introducing other exciting destinations to the world. The good news is, 60 percent of Australian tourists are repeat travelers, meaning that they’ve been to Indonesia more than once,” added Tourism Minister Arief Yahya.
From 2015 to 2016 there was an increase of 14 percent in the number of Australian tourists who visited Indonesia.
For this year, the ministry is targeting to welcome 15 million foreign tourists.
“Creating the 10 New Balis is the government’s program to develop tourist destinations outside Bali. Australian investors and businessmen can also opt to invest in Indonesia's tourism sector,” told Arief. (kes)
