The Jakarta Post
A Berlin bus displays the Tourism Ministry's Wonderful Indonesia campaign. (Tourism Ministry via Kompas.com/File)
In conjunction with the 2019 Internationale Tourismus-Börse Berlin (ITB 2019), which runs March 6-10, the Tourism Ministry is promoting the Wonderful Indonesia campaign on Berlin buses.
Kompas.com reported that the advertisement featured popular tourist destinations in Indonesia, such as Borobudur temple in Central Java, Raja Ampat in West Papua, Lake Toba in North Sumatra and Wae Rebo in East Nusa Tenggara, and it would be on display until March 31.
The ads are being displayed on buses with high ridership, such as those operating on the Tauentzienstraße, Checkpoint Charlie, East Side Gallery and Lustgarten routes.
Read also: Wonderful Indonesia promoted on Sydney buses
Tourism Minister Arief Yahya said the effort aimed to attract the attention of the world’s tourist industry, which was gathered in Berlin for ITB 2019.
Arief explained that ITB was among the largest tourism events, bringing together wholesalers, buyers and sellers from around the world.
“We can see the results, it’s very interesting and impressive,” said Arief, adding that many people took selfies with these buses in the background.
It was not the ministry’s first attempt to promote Wonderful Indonesia on buses. Previously, the campaign was conducted in Berlin, London and Sydney. (jes/kes)