Government is determined to attract foreign travelers through culinary attractions.
ourism Minister Arief Yahya says five dishes will be declared Indonesian foods, according to Tempo.co. The dishes are soto (aromatic soup), rendang (meat stewed in coconut milk and spices), nasi goreng (fried rice), satay and gado-gado (vegetables with peanut-based sauce).
He said the move would solve the problem of Indonesia not officially having any national food.
“This is a problem of plenty because we have so many [types of] food,” said Arief in a press conference at the Tourism Ministry on Tuesday.
Arief said there was no significant problem with the rise of local tourists through culinary attractions, but that work still needed to be done to attract foreign travelers through Indonesian food.
Arief went on to say that soto was nominated as a national dish by five ministries and agencies led by Creative Economy Agency (Bekraf). The reason is because soto is widely available in the archipelago.
However, the Tourism Ministry independently decided on soto, rendang, nasi goreng, satay and gado-gado as the five national dishes. Three of the dishes have been recognized by CNN as being among the World's Most Delicious Food.
Read also: Six culinary destinations to visit in Medan
The second strategy to be applied to promote culinary tourism in Indonesia is by naming culinary destinations. The Tourism Ministry is in the process of certifying three culinary destinations. These are Bali, Bandung and Yogyakarta.
“I am hoping that Bali will become a culinary destination in 2018, followed by Bandung,” said the minister.
Furthermore, Indonesian cuisine can be promoted with a co-branding strategy applied at Indonesian restaurants abroad.
However, the minister acknowledged that there were not many Indonesian restaurants abroad.
“The Tourism Ministry is obliged to promote these restaurants. We will cooperate with the restaurant owners, and I have signed [for this project] in a coordination meeting,” Arief was quoted as saying. (mut)
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