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Experts see harsh realities ahead for Musk at Twitter
Turning Twitter into a money-making platform where anyone can say anything looks to experts like a tough one.
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In this photo illustration, news about Elon Musk's bid to take over Twitter is tweeted on April 25, 2022, the day it was announced that Twitter has accepted a $44 billion bid from Musk to acquire the company. (Getty Images via AFP/Scott Olson)
T
esla boss Elon Musk's road to turning Twitter into a money-making platform where anyone can say anything looks to experts like a tough one.
Musk's $44-billion deal to buy the global messaging platform must still get the backing of shareholders and regulators.
And while Musk has not revealed nitty-gritty details of how he would run the business side of Twitter, he has voiced enthusiasm for dialing back content moderation to a legal minimum and making money from subscriptions.
"Other than advocating free speech, Musk hasn't articulated a vision of what the platform can be," Creative Strategies analyst Carolina Milanesi told AFP.
"He hasn't said if Twitter has an age issue, a geographic skew, who is the biggest competitor – what else he is thinking."
Subtract ads?
Musk's talk of doing away with Twitter's advertising model for revenue, relying instead on subscriptions, does not appear feasible, Baird Equity Research analyst Colin Sebastian said in a note to investors.
