AIA, a leading and trusted life insurance company in Indonesia officially launched AIA Vitality, a breakthrough health and wellness program to be linked to AIA’s core life protection service in Indonesia. AIA Vitality embodies four key pillars to help customers focus on their journey towards leading a healthier, longer, better life: Eat Well, Move Well, Think Well and Plan Well.

AIA President Director Sainthan Satyamoorthy explained, “After successfully launching AIA Vitality in eight markets across the Asia Pacific, we are finally launching AIA Vitality in Indonesia. We are facing an unprecedented pandemic. We, as part of the global citizenry, are trying our best to overcome the situation. This also applies to us at AIA, where health and protection have been at the top of our minds.”

 “AIA Vitality transforms the way we offer insurance with a share-value mode, meaning that this innovation has a value that has a positive impact, not only on the company but also customers, partners and societies. AIA Vitality underpins our commitment to helping millions of families in Indonesia live healthier, longer, better lives. This will be a breakthrough in the industry, transforming the standard of how insurance companies provide the relevant service and protection to the public. Through AIA Vitality, we will actively improve our customers’ lives, not only helping them when they are facing difficult times but also motivate and reward their small steps in achieving a healthy lifestyle, ” Sainthan adds.

AIA Vitality is a comprehensive science-backed wellness platform and has been scientifically proven to produce measurable improved outcomes and increased life expectancy rates. It works through three stages: to Know Your Health, Improve Your Health, & Enjoy the Rewards to help customers monitor and improve their healthy lifestyle.

AIA customers can opt to join the AIA Vitality by becoming a member with a membership fee of IDR 50,000 per month and purchase products that are integrated to AIA Vitality. AIA Vitality rewards customers with premium discount, cashback, and attractive vouchers. This empowers customers regardless of their age, stages of life, or existing health condition.

David Beckham, AIA’s Global Ambassador, said, “I’m very proud to have been in partnership with AIA for many years already, supporting their purpose to help people across Asia Pacific lead healthier, longer, better lives. For all of us, our health & the health of those we love, has never been more important than it is now.   I saw first-hand how important this is to my friends in Indonesia, when I was there I was honored to launch AIA’s Sepak Bola untuk Negeri campaign and attend their AIA Health Fest. Since then, I’ve been working closely with AIA to help inspire, motivate and educate people on how just little changes to daily habits can have a positive impact on their health and wellness. I am looking forward to being back ‘virtually’ in Indonesia to help launch AIA Vitality, and to returning as soon as I can to your beautiful country”

AIA Indonesia Ambassador, Christian Sugiono added, “The pandemic has significantly increased the awareness of the importance of embracing a healthy lifestyle among Indonesians. I have been given an opportunity to experience AIA Vitality and I strongly believe that this will foster a positive behavioral change in the long term not only because of its accessibility via application but also because of its personalized information and recommendations of the users. Each person’s journey to healthier, longer better lives varies and AIA Vitality is here to be their partner to achieve it.”

AIA Vitality program was officially launched to the Indonesia public through an online event titled All Well Indonesia on YouTube AIA Indonesia, Jan. 3 at 3 p.m. AIA Global Ambassador, David Beckham, AIA Indonesia Brand Ambassador Christian Sugiono, HONNE, Raditya Dika and AIA Vitality’s PIllar Ambassadors Anjasmara, Chef Yuda Bustara, Putri Tanjung, and Adjie Santosoputro were joining the launch. The show is still available online, click here to watch!

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