Chief Marketing Officer of AIA, Kathryn Monika Parapak said that AIA Sehat Untuk Negeri was a social investment of AIA to promote and encourage people to adopt the healthy lifestyle, both physically and mentally. She explained that AIA Sehat Untuk Negeri was also dedicated as AIA’s quick response to participate in tackling COVID-19 pandemic in Indonesia.

“Through the program, AIA has launched various initiatives aimed for customers and the community to help those who are in need of medical treatment due to being exposed to COVID-19, as well as maintain healthy lifestyle during the pandemic,” Kathryn said.

Through the AIA Sehat Untuk Negeri program, AIA contributed in helping the government to turn Pondok Gede Pilgrim Boarding House into a COVID-19 Emergency Hospital by donating 40 High Care Unit beds and other medical needs. This activity was followed up by a musical event from Mario Ginanjar (Kahitna) on July 19, 2020 during which the people were invited to sing together on @aiaindonesia Instagram account, with each participation has been converted into a donation.  Also, through the cooperation with Benih Baik Foundation, AIA has given oxygen tank donation to hospitals in five provinces across Indonesia. AIA has also been active in giving education to the people on the handling of COVID-19, such as by releasing Independent Isolation guideline. The active participation of the community in maintaining healthy lifestyle also plays an important role in tackling COVID-19.

As part of the AIA Sehat Untuk Negeri initiative, AIA collaborated with Laila Munaf, a sport instructure from SANA Studio and the pioneer of Zumba in Indonesia, inviting people to do light exercise from home, such as Fun 5.000 Steps, Cardio Toning, and Happy Family Workout that are aired on AIA Indonesia Youtube channel every Saturday on July 31, July 7 dan August 14, 2021. AIA customer with AIA Vitality membership can also get AIA Vitality points by taking part in an exercise session with Laila Munaf. The program was later followed up with a musical event from Barsena Besthandi on @aiaindonesia Instagram account. AIA converted the amount of public participation in each workout session and musical event into donation. The collected donation would be given to Benih Baik Foundation in the form of medical equipment for medical workers in regional general hospitals and community health centers in Jabodetabek area.

dr. Gia Pratama, public speaker and general practitioner, said that besides implementing health protocol, healthy lifestyle also plays an important role in preventing the spreading of Corona virus corona. Indonesian Doctor Association (IDI) said that doing exercise 150 minutes per week was compulsory to prevent from contracting Corona virus. He cited a research titled “Physical exercise as a tool to help the immune system against COVID-19: an integrative review of the current literature”, which reveals that physical training (exercise) could become a way to help build body immunity system against COVID-19.

“The results of the researches show that it is important for the community to do regular exercise. Therefore, people should do exercise,” he said.

Kathryn said that the company thanked the customers, business partners, and all stakeholders who have worked together to tackle the pandemic through AIA Sehat Untuk Negeri. She added that apart of COVID-19, there were so many health issues that become concerns of the Indonesian people.

“Therefore, AIA Sehat Untuk Negeri will continue to present as our commitment to help people to lead a healthier, longer, better lives,” she concluded.

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