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AIA Indonesia and Coldplay Drive Sustainability Awareness in Jakarta
The trusted Indonesian insurance company, PT AIA FINANCIAL (AIA Indonesia) is celebrating its single show partnership with Coldplay, marking a milestone as the first Indonesian company to establish such a relationship with the band.
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Credit photo: Michael Timothy for Warner Music IndonesiaRed rays color the audience in GBK arena during the “Humankind“ song.
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he trusted Indonesian insurance company, PT AIA FINANCIAL (AIA Indonesia) is celebrating its single show partnership with Coldplay, marking a milestone as the first Indonesian company to establish such a relationship with the band. A shared commitment on Sustainability was echoed during Coldplay’s Music of the Spheres World Tour concert held in Jakarta on November 15, 2023.
The collaboration between AIA Indonesia and Coldplay came alive through several shared commitments on Sustainability elements. Just like previous Coldplay Music of the Spheres concerts, the Jakarta concert featured reusable LED wristbands. Worn by the audience during the show, these wristbands are made from 100 percent compostable, plant-based materials. Post-concert, the wristbands are returned and refurbished by Coldplay for future events, minimizing environmental impact. AIA Vitality - a shared-value program from AIA that motivates behavioral changes among its members to adopt healthy habits - was featured on the wristbands.
Additionally, power bikes and a kinetic floor were installed at the concert to generate energy and reduce carbon emission from the performance. Fans could enter the energy zones (passing AIA Vitality’s entrance and exit signs) to actively participate in charging the show's batteries through power bikes, while the kinetic floor also converted the fans' dancing energy into electricity, allowing the audience to help power the show through their dance moves.
Another concert highlight was the "red moment" during the band’s Humankind song, where all wristbands glowed red, marking the collaboration between AIA Indonesia and Coldplay. Furthermore, a video showcasing Coldplay's sustainability efforts was played directly before the concert.
Sainthan Satyamoorthy, President Director of AIA Indonesia stated, “We are proud to have partnered with Coldplay on these sustainability initiatives. AIA Indonesia will also join Coldplay’s reforestation effort in Indonesia supported by OneTreePlanted, Coldplay's official partner for tree planting. We aim to contribute to Indonesia’s environmental health through tree planting in 5 locations in Indonesia.”
For those intrigued by Coldplay's commitment to sustainability, the band offers an in-depth look at their global initiatives at Music of the Spheres World Tour: Sustainability (coldplay.com).
