Jan-Patrick Schmitz brings a wealth of expertise to his role as CEO of John Hardy. His illustrious career in the luxury sector has seen him at the helm of prestigious companies. Most notably, he was the CEO of Muirbury & Co., an independent entity he founded, specializing in cultivating product-centric, premium brands across diverse consumer segments. Prior to this, Schmitz served as the Global CEO and Chairman of the Management Board of the revered WÜSTHOF Group, known for manufacturing high-end kitchen knives. Schmitz's journey in the world of luxury began with almost two decades at Richemont, the esteemed Swiss holding company renowned for its portfolio of high-end brands, including Montblanc, Cartier, and Dunhill.

During his tenure at Richemont, Schmitz held various senior leadership roles at Montblanc, where he served as the President and CEO of Montblanc North America, Head of Supply Chain Management, and President and CEO of Montblanc Japan.

In his new capacity as CEO of John Hardy, Schmitz will collaborate closely with Reed Krakoff, the distinguished fashion designer and creative director, who assumed the role of Creative Chairman at John Hardy in September 2022. Krakoff's reputation is well-established, with creative leadership roles at renowned brands like Coach and Tiffany & Co.

"John Hardy takes immense pride in its authenticity and community values, and I eagerly anticipate contributing to the company's prosperity while honouring the brand's unwavering dedication to sustainable luxury practices and the art of craftsmanship," said Schmitz. "I am enthusiastic about working closely with Reed and the talented team as we build upon John Hardy's artisan heritage to propel growth."

In order to ensure a seamless transition in leadership, Audrey Finci, who served as President and Interim CEO, will continue as an advisor and maintain her position on John Hardy's Board of Directors. During this transition, Finci will work closely with Schmitz.

Patrick's wealth of knowledge in the luxury market, his profound understanding of today's discerning consumers, and his track record of nurturing and expanding premier luxury businesses make him an invaluable addition. "He also embodies the determination, drive, and passion that make John Hardy truly unique, and we are thrilled to welcome him to the family," Finci noted.

Reed Krakoff, Creative Chairman of John Hardy, echoed these sentiments, expressing utmost confidence in Schmitz's ability to create exciting new opportunities for the brand. "With his curated expertise and his alignment with our culture, we are confident that Patrick is the right leader to guide John Hardy through this next chapter," he emphasized.

Schmitz went on to share his particular enthusiasm for the Indonesian market, where the brand was born. "Our roots run deep in Bali, and I see immense potential for growth right here in our birthplace. Indonesia's rich culture and vibrant spirit provide a fertile ground for us to cultivate and nurture our brand. We are excited to strengthen our presence in this market and to form deeper connections with our local artisans and customers."

During a recent Press Day event to launch the Fall/Holiday Collection 2023 in Jakarta, Jan-Patrick Schmitz, the new CEO of John Hardy, conveyed his ambitious vision for the brand's future. Schmitz is committed to a global expansion strategy that respects the brand's heritage while aligning with contemporary luxury preferences. He highlighted a special focus on Indonesia, the birthplace of the John Hardy brand, emphasizing the country's rich culture and the brand's potential for growth in its home market. Under Schmitz's leadership, John Hardy aims to maintain its artisanal heritage while forging new horizons and fostering deeper connections with local artisans and customers.

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