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Vine's downfall started since late 2014: Pinot
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The Twitter bird symbol appears above a trading post on the floor of the New York Stock Exchange. (AP/Richard Drew)
Twitter officially announced its decision to shut down Vine, the company’s short video-editing application, on Thursday.
Following the news, Indonesian Vine’s star Wahyu Ichwandardi, popularly known as Pinot, shared his story regarding the app with The Jakarta Post through e-mail correspondence.
Pinot acknowledged that the app had given him opportunities and allowed him to make a living out of it. However, Vine’s downfall had started since the end of 2014, as users began to leave and move to YouTube. “YouTube gives better opportunities,” said Pinot.
(Read also: Artful adventures with Pinot and Dita’s Neverland Family)
He also explained that Vine had a rather inharmonious relationship with its user community, which later affected the company’s performance. “We reached out to them and introduced ourselves. When asked about the news, they replied that they're leaving,” shared Pinot. Vine also failed to monetize the app, which resulted in big brands walking away.
“Vine is Twitter’s social video experiment. The company [already] has a video feature in Twitter, which makes it redundant for users to upload videos to both platforms,” said Pinot.
When asked about life after Vine, Pinot said he had been using a few other platforms. “I’m [currently] using several social video platforms, such as Instagram, Steller and YouTube. So I already have backup plans,” he said. (kes)
