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Spotify joins BTS' worldwide scavenger hunt ARMYPEDIA
Spotify is set to provide 19 special edition Spotify x BTS puzzle pieces for the ARMY.
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Boy band BTS arrives for the 61st Annual Grammy Awards on Feb. 10 in Los Angeles. The band is scheduled to launch a new album on April 12. (AFP/Valerie Macon)
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aunched on Feb. 25, Armypedia is BTS’ international campaign comprising daily memories of the South Korean boyband with its fandom, ARMY.
The campaign encourages ARMY members to team up with each other to hunt for thousands of puzzle pieces scattered in various locations, from billboard signs to yogurt carts, according to allkpop.com. Fans are required to scan the QR code that comes with the piece to unlock questions on Armypedia’s website. Those who have solved the question can upload notes, photos or videos about their memories with BTS. They can find posts by the boyband members as well.
Additionally, audio streaming platform Spotify announced on Monday that it would join the campaign from March 19 to 24 by offering 19 special edition Spotify x BTS puzzle pieces.
The instructions are almost the same. ARMY can spot the puzzle pieces on Spotify and its social platforms. The questions are said to be related to both Spotify and BTS, meaning that it is possible to discover the hints on the streams, playlists, global charts and BTS’ music.
Read also: Limited-edition BTS-themed city passes on sale for visitors to Seoul
went to osaka's bt21 pop up cafe and there's armypedia qr code all over it if someone needs it #ARMYPEDIA pic.twitter.com/Im4cJlYh1E
— miss nayeon ✨ (@nineyeon) March 16, 2019
Tan Chee Meng, head of artist and label marketing for Spotify Asia, expressed enthusiasm about in partnering with BTS. “We’re constantly on the lookout for fresh and engaging ways to connect fans with their favorite artists,” Meng said in an official statement.
Fans can also use the hashtag #SpotifyxBTS to unveil a special emoji from the platform.
Formed in 2013, the group has released six studio albums and is scheduled to release a new one on April 12. Titled Map of the Soul: Persona, the album will premiere on US television show Saturday Night Live (SNL) on April 13, as reported by Yonhap. (wir/wng)
