A new public survey has found that most people rely on
news reports rather than campaign advertisements in determining which parties
they will support in upcoming elections.
Conducted by the Jakarta-based pollster Pol-Tracking
Institute, the survey, which was released on Tuesday, showed that 75 percent of
respondents said that mass media was highly influential in their political
Pol-Tracking conducted the study from Dec. 16 to Dec. 23
last year, involving 1,200 respondents from the country’s 33 provinces, with a
margin of error of 2.83 percent.
Pol-Tracking executive director Hanta Yuda said that the
most influential aspect of media was not political advertising, but rather
media coverage on political parties.
“I urge parties to not spend too much on political
advertisements, as news is much more influential,” he told reporters after the
launch of the survey at the Morrisey Hotel in Central Jakarta.
According to the findings, the ruling Democratic Party and
the Prosperous Justice Party (PKS) are two of the most frequently reported-on
parties in the country. The media, however, mainly shed negative light on the
two parties, with the PKS receiving a great deal of negative coverage due to
the beef import bribery scandal implicating some of the party’s top leaders and
their polygamous lifestyles. The Democratic Party, meanwhile, suffered from bad
press throughout last year in relation to many major graft cases, resulting in
public perception of it as the most corrupt party.