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China launches Hi-Indo! 24-hour TV channel in RI
Strategic broadcast: Chinaâs deputy premier Liu Yandong sounds a gong to mark the official launch of the Hi-Indo! channel at the Shangrila Hotel on Thursday
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Strategic broadcast: Chinaâs deputy premier Liu Yandong sounds a gong to mark the official launch of the Hi-Indo! channel at the Shangrila Hotel on Thursday. China International Television Corporation and Indonesian content provider PT Elnet Media Bersama launched the 24-hour television channel, intended as a cultural bridge between the two countries.(JP/Jerry Adiguna) (JP/Jerry Adiguna)
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span class="caption">Strategic broadcast: China's deputy premier Liu Yandong sounds a gong to mark the official launch of the Hi-Indo! channel at the Shangrila Hotel on Thursday. China International Television Corporation and Indonesian content provider PT Elnet Media Bersama launched the 24-hour television channel, intended as a cultural bridge between the two countries. (JP/Jerry Adiguna)
Chinese state television company China Central Television (CCTV) has partnered with Indonesian content provider PT Elnet Media Bersama in launching the Hi-Indo! television station, a free-to-air channel which broadcasts Chinese programs 24 hours a day, seven days a week, in Indonesia.
The channel, which is a joint venture of PT Elnet with CCTV's China International TV Corporation (CITV) subsidiary, will be the first channel to broadcast completely Chinese programming in Indonesia, and the first such joint project by CCTV in Southeast Asia.
Elnet chief operating officer Lie Jun Fie explained on Thursday that the channel had already undertaken a trial run in April, with programming broadcast in Mandarin, using Indonesian subtitles. He saw the channel as a method of presenting Chinese programs in a localized way.
He explained further that when Hi-Indo! stepped up its programming in the coming months, Elnet would be able to identify the shows that were most popular with Indonesian viewers, which would then be dubbed in Indonesian.
'The programming for Hi-Indo currently comes from CCTV, but Elnet has the freedom to select which ones are suitable for broadcast here. Right now the focus of the channel would be toward entertainment programs such as dramas, documentaries, animated series and so forth,' Jun told The Jakarta Post on Thursday, during the channel's launch event.
He added that while current programming was provided by CCTV, the possibility of creating original productions would be on the cards as time progressed, with ideas including televised seminars with Chinese businessmen in order to strengthen business ties with Indonesia.
Jun also said that due to the involvement of CCTV, the project could also be seen as an effort by the Chinese government to explore ways of strengthening people-to-people relations with Indonesia.
Chinese deputy Premier Liu Yandong and the deputy minister of China's State Administration of Press, Publication, Radio, Film and Television, Tong Gong, were present at the launch on Thursday.
'With the prevalence of Chinese programming in Indonesia, we hope that this channel can serve as a cultural bridge between the two countries,' Tong said at the launch.
Meanwhile, Jun elaborated that the target market would generally be those in the 15-40 age demographic, targeting both Chinese citizens living in Indonesia and the Indonesian public in general.
Hi-Indo! will be available as a free-to-air station on televisions using the PALAPA-D satellite service.
