A new option in fashion e-commerce that focuses on local brands launched on Wednesday.

Part of the conglomerate PT Media Nusantara Citra (MNC) Group, Brand Outlet, through its website brandoutlet.co.id, features fashion and beauty collections for women, men and children, consisting of 60 percent high-quality local brands such as Damn! I Love Indonesia, Nikicio, Ingrid Husodo and Hunted Inc, and international labels like Michelle Worth, Ted Baker and Oscar de la Renta.

"Most of the for-sale branded products are only available at offline shops and boutiques, making them inaccessible to people living outside big cities such as Jakarta and Surabaya. We aim to provide anyone anywhere with easy access to purchase them affordably," Brand Outlet chief operating officer Andry Huzain told a press conference in Jakarta on Wednesday.

The company also publishes an e-magazine titled BOMagz, featuring tips, tricks and updates on the latest trends in fashion.

During its soft launch period, Brand Outlet is offering a discount of Rp 100,000 (US$7.30) for Indosat Ooredoo users who make a minimum purchase of Rp 300,000.

Andry said mobile applications for iOS and Android users would be available in April.

Despite having a similar name, Brand Outlet is reportedly not affiliated with the UK-based brandoutlet.com. (kes)

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