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nline store Bhinneka hopes to see 100 percent growth in transactions this year, partly as a result of improving its services for corporate customers and its strengthening advertising campaigns.

Bhinneka, one of the country'€™s pioneering online retail players, sees the ever growing e-commerce market to have high potential.

Bhinneka CEO Hendrik Tio said the company would set up a streamlined service within the bhinneka.com website to better assist its corporate customers with their transactions, called the Bhinneka Business service.

The service, which Hendrik said would help the company achieve its triple digit growth target, is likely to be launched in March.

'€œWe have 20,000 corporate customers in our user base, with 5,000 to 6,000 of them being very active in our service for the last six months,'€ Hendrik said on Tuesday.

'€œWithin our user base, corporate customers account for 50 percent of our user revenue figures. This service will benefit both parties a lot more,'€ he added.

The site currently gets 185,000 visits per day and up to 21 million page views per month. Online transactions made up 40 percent of the site'€™s revenue in 2015. Eighty percent of the items it sells are computers and consumer electronics.

The company will also spend up to Rp 100 billion on advertising in all forms of media except television. He said, however, that Bhinneka would take a different approach to other e-commerce marketplaces.

'€œI see Bhinneka having a different approach than its competitors because it seems their advertising is focused on intensity and bombarding customers with ads or promotions,'€ he said.

'€œWe will do the same thing but aim more smartly, thus not spoiling the customer too much.'€

Bhinneka launched the Bhinneka Marketplace in 2015, allowing brands to directly sell to customers rather than through Bhinneka beforehand. That program is projected make up for up to 50 percent of Bhinneka'€™s revenue.

Bhinneka was first established in 1993 as a printing solution business, before formally launching the Bhinneka online store in 1999. In 2001, Bhinneka'€™s first physical store in Jakarta opened, and the firm now operates seven physical stores in Jakarta and Surabaya, with 17 representative offices nationwide.

There are plans to open more offices this year, with a target of 35 representative offices nationwide by the end of 2016.

Hendrik said all the measures being taken were in line with the company'€™s ultimate goal of holding an initial public offering (IPO) in 2018. '€œThe road to an IPO is not easy. We have to ensure our internal growth as well as guarantee our profit, as well as our legal and financial readiness. This can be helped though, as we have experienced triple digit year-on-year profit growth so far,'€ he said