There’s probably no bigger Bollywood star than Shah Rukh Khan. And if you can link his name to your brand, imagine the possibilities. Imagine also the possibilities if a destination were to tap into his legions of fans worldwide.

Imagine no more, for Dubai’s Tourism and Commerce Marketing Department has actually done so. They have signed “King Khan” for a series of promotional short films, where his fans get to see Dubai through the megastar’s eyes.

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“Dubai is a second home to me… Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. And I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love. This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about,” says Shah Rukh.