TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Indonesia takes third spot for country with most-digitally advanced travelers
Indonesians prefer to do a research before planning a trip, with 93 percent of the respondents look at travel photos and videos on social media as part of their research.
Change Size
Indonesians prefer to do a research before planning a trip, with 93 percent of the respondents look at travel photos and videos on social media as part of their research. (Shutterstock/File)
U
K-based travel commerce platform Travelport has recently released the results of its Global Traveler Survey that analyzes different digital traveler habits.
The report included Digital Traveler Rankings with India taking the first spot as the country with most-digitally advanced travelers, followed by China and Indonesia, respectively.
Taking in the fourth until 10th spots are Brazil, Saudi Arabia, Mexico, South Africa, United Arab Emirates, Colombia and Italy.
The survey results, according to Tourism Minister Arief Yahya, shows that the ministry is correct in implementing the go-digital approach. India and China, both of whom are potential markets for Indonesia, are in the top-two positions and then followed by Indonesia.
Up until September 2017 up to 1,607,615 Chinese tourists visited Indonesia, up by 45.68 percent from the same period last year. Meanwhile the majority of tourists from India love to travel to Bali. Up until June 2017, a total of 129,727 Indian tourists came to Bali, up by 39.90 percent from the same period last year that had 92,371 people.
Digital is no longer a lifestyle but it has become a daily need for today’s millennials.
Managing Director Travelport Asia Pacific Mark Meehan said that Indonesians prefer to do a research before planning a trip, with 93 percent of the respondents look at travel photos and videos on social media as part of their research -- the rate is above the average of Asia Pacific respondents that is at 76 percent.
Moreover, 84 percent of Indonesian tourists use tour agents to plan their trip, while 68 percent of them do their bookings online.
Read also: 10 local travelers to follow on Instagram
Last year, the ministry launched an area in their office called War Room that features interactive dashboards showcasing tourism promotions for Indonesia, other countries, tourist destinations, top 10 priority destinations and human resources institutions.
It also set up Indonesia Travel Exchange (ITX), a marketplace platform that aims to offer transaction space for buyers and sellers like travel agents, accommodation providers and attractions.
Additionally, Indonesian Charms Generation (GenPI), a youth community that aims to promote Indonesian tourism and has several chapters in different cities across the archipelago, is known for their tech-savvy approach in promoting the country.
For example, the GenPI branch in Central Java came up with Karetan Market event that relies heavily on social media promotion and exposure.
Other GenPI chapters are also following the success of Karetan Market by holding similar events such as Fishing Market in Lombok and Siti Nurbaya Market in West Sumatra. (kes)
