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Omnichannel Streamlining: 4 in 10 Marketers Struggle Without Using Automation
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I
n the landscape of modern business, data stands as a formidable challenge. A recent survey conducted among Indonesian professionals spanning product, marketing, and growth functions revealed statistics: 41% grapple with the difficulty of collecting quality first-party data, 34% have trouble analyzing data, and 26% struggle to translate this into insights for actionable decision-making.
In an era where attention is a prized commodity amidst the deluge of distractions, the absence of robust data strategies poses a significant risk in engaging users effectively. Conversely, harnessing the power of data leads to quicker and more precise decision-making. To navigate this landscape successfully, a well-equipped marketing stack with the right tools is imperative.
WebEngage, a global marketing automation giant, collaborated with Apiary Academy, a prominent Indonesian learning and community ecosystem, to present "The State of User Engagement in Indonesia 2023." This report uncovers user interaction trends and industry practices to help marketers and product professionals optimize their user engagement strategies. The goal of this report is to break down fundamental components of a user engagement stack like communication channels, personalization, segmentation, AI, automation, and tool adoption across industries and company sizes.
In a rapidly evolving landscape, businesses must tailor their approach to meet changing customer preferences. Overcoming challenges of fragmented data and automation across channels is achievable with tools like customer data platforms and analytics engines. Simplifying the process with full-stack platforms ensures seamless unified user experiences at scale. Choosing the right tools isn't just an option; it's the key to sustained success, delivering exceptional experiences, and driving revenue growth.
"The State of User Engagement in Indonesia 2023" report aims to empower brands with the knowledge required to navigate the expanding universe of user engagement, fostering greater business value and sustainable growth. We invite marketers, growth, and product managers to delve into the report's findings, unlocking its secrets to fine-tuning marketing campaigns and driving success in the Indonesian market.
So are you ready to elevate your marketing game? Click here to download your copy and stay ahead of the curve!
Source: Webengage
