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'Love Island' dumps fast fashion for second-hand eBay partnership
In a bid to shake off its fast fashion image and be seen as more eco-friendly, this year "Love Island" has partnered with online marketplace eBay to dress contestants in what eBay calls "pre-loved clothes".
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Sustainable fashion campaigners and experts hope that the influence such as “Love Island” can help the promotion of second-hand clothing (Shutterstock/Maridav)
W
hen fashion model Brett Staniland appeared on ITV's reality dating show "Love Island" in 2021, he was struck by the sheer amount of new clothing that arrived at the contestants' villa.
Each participant on the TV series was entitled to 500 pounds ($610) to spend online with fast fashion brand I Saw It First before the show's start, and would then receive a fresh delivery every few days, he said.
"Some of the other cast members were saying, 'You know, I can't wear this again because I wore it three weeks (ago),'" said the 28-year-old, who advocates for sustainable fashion.
"They'd just throw it into the corner of the room for it to be removed by cleaners each day," Staniland told the Thomson Reuters Foundation by phone. "It becomes extremely wasteful."
The cast of "Love Island" is hardly alone in snapping up fast fashion.
About 13 million items of used clothing end up in landfills in Britain every week, according to the charity Oxfam.
The fashion industry is the second biggest consumer of water globally, behind agriculture, and accounts for up to a tenth of greenhouse gas emissions - more than aviation and shipping combined - the United Nations' Environment Programme (UNEP) has said.
