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Cottonink launches new fashion line for children
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A kid wearing one of the items from Cottonink Mini, a new fashion line for kids from Cottonink. (Cottonink/File)
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ocal fashion brand Cottonink has released a new fashion line for children, Cottonink Mini, to mark its 10th anniversary in the Indonesian fashion industry.
Launched on Wednesday at Buumi Playscape in Pacific Place mall, South Jakarta, the first collection of Cottonink Mini consists of 26 pieces for babies and kids up to 4 years old. The collection comprises onesies, t-shirts, outerwear and dresses designed with the “twinning” with parents concept, and in the brand’s simple, casual, effortless and versatile style.
“The purpose of the collection is to present baby and kid versions of Cottonink’s regular collection,” said Carline Darjanto, CEO and creative director of Cottonink, in a released statement.
She added that the challenge was to adjust Cottonink’s unique cut and design to the children’s collection. “Of course we’ve adjusted from the design side and added more bold colors, so the collection is more colorful and fun.”
Moreover, the collection has details that bear resemblance with Cottonink collections in general, such as basic stripes and gingham patterns but with more colors. “Unlike the general collection, we created the baby and kid’s versions as free as possible, that’s why we’ve presented many designs with characters that children will love, like cute-looking animals,” Carline said.
Read also: Raisa, Cotton Ink launch second collaboration
Carline then explained why they decided to create the fashion line. She and Ria, cofounder of Cottonink and the label’s brand and marketing director, like to play dressing up with their kids and even their friends’ kids. “After experiencing how fun it is to be mothers, we became certain that the initial idea to create Cottonink’s kids collection had to be realized. From there, we started to prepare all resources needed, from sketches and designs to production,” Carline said.
Ria added that they wanted to pass on the message from Cottonink that less is more. “With Cottonink Mini, we want to convey the same message for kids. You can be as stylish as your mom and dad with your own personal style,” Ria said.
The collection can be purchased online with prices starting from Rp 49,000 ($3.50). (wir/mut)
