The Jakarta Post
The availability of Internet access on smartphones has boosted the growth of the country's e-commerce industry, particularly mobile transactions.
"Mobile commerce began to become popular in Indonesia in early 2013 and it has increased in the first quarter of this year. Transactions through mobile commerce accounts for 20 percent of total e-commerce transactions, and that's not only on Lojai.com," the founder and CEO of online store Lojai.com, Agus Tjandra, said in Jakarta on Monday as quoted by tribunnews.com.
He said his company had released mobile applications for Android and BlackBerry in 2013 in order to capture the growth of mobile commerce in Indonesia.
Mobile commerce was launched in 2010 when Steve Jobs, the founder of Apple, released the iPad.
"The release of the iPad was a worldwide phenomenon and after that, tablets and smartphones began to flood the global market. Plus, the prices [of such gadgets] is becoming more affordable," he added. (nfo)