The Jakarta Post
“Craft on!” That’s the closing tagline used by Cemprut, an indie craft label, which is owned by Sri Rahadiyanti Aphrodita, better known as Dita, and her husband Agung Nuzul Wibowo. The line represents the spirit of the young couple: to keep crafting and creating no matter what.
Dita’s childhood love of crafting has grown into making everything from personalized pins to photo frames, denim bags to cute plushy dolls, or plushies.
She inherited her skills from her art-loving parents, but she never thought of making her hobby into a business.
“At first, I made things just for myself, not business. But after they knew that I made the crafts myself, my classmates started to put in orders,” she explained.
Her friendship-based “business” continued when Dita studied international relations at Muhammadiyah University Yogyakarta, where she met Agung. The...