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Jakarta Post

Familiar content, marketing keys to luring moviegoers: Falcon

  • The Jakarta Post

Jakarta   /   Mon, October 17 2016   /  09:41 am



HB Naveen (JP/Wendra Ajistyatama)Over the past several decades, Indonesia has experienced ups and downs in its movie industry. This year, the industry witnessed a new high after Falcon Pictures’ Warkop DKI Reborn: Jangkrik Boss Part 1, the remake of classic comedy hit Warkop, emerged as the most successful Indonesian movie with over 6.5 million viewers, and still counting. Other Falcon releases this year, My Stupid Boss and Comic 8 Casino Kings Part 2, also scored at the box-office. In a lively discussion at The Jakarta Post’s office, Falcon Pictures’ executive director HB Naveen enthusiastically shared the recipe behind the success of his latest productions with the Post’s Hasyim Widhiarto, Tertiani ZB Simanjuntak and Fachrul Sidiq. Here are excerpts from the discussion.

Question: What is your strategy for grabbing the audience?

Answer: First is by identify...