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Disney appoints country managers
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Disney Store exterior night view on Pudong, Shanghai, China. Herry Salim, Veronica Espinosa-Cabalinan and Subha-Orn Rathanamongkolmas (Soupy) had been selected as the country managers in Indonesia, Philippines and Thailand, respectively. This decision aims to further strengthen the company’s focus in high growth markets. (shutterstock.com/Liudmila Kotvitckaia/File)
T
he Walt Disney Company Southeast Asia has announced the appointment of country managers in three ASEAN countries to further strengthen its focus in high-growth markets.
Herry Salim, Veronica Espinosa-Cabalinan and Subha-Orn Rathanamongkolmas (Soupy) have been appointed country managers for Indonesia, Philippines and Thailand, respectively, and will report to the company’s managing director Robert Gilby.
According to the press release, this country level focus will further support Disney’s in-market partnerships, create localized creative content and accelerate fast learning of local trends and opportunities to serve fans of Disney, Marvel, Star Wars and Pixar. The new leaders will focus on building brand affinity through fan engagement and drive monetization with a compelling portfolio of content across all Disney businesses.
(Read also: Meet Griselda Sastrawinata, first Indonesian to work for Disney's art department)
“This new market-led organization will strengthen our local relevance, deepen key partnerships, and accelerate Disney’s digital footprint with some of the world’s most mobile and social consumers in these three countries,” Gilby said.
“Herry, Veronica and Soupy bring a deep understanding of our key growth markets in this region. With their experience and leadership, we will further enrich Disney fan engagement with our stories, brands and characters, and drive continued growth across our businesses,” he added.
This article appeared on The Nation newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post
