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Jakarta Post

Big tobacco seeks to entice women: Report

  • Dian Septiari

    The Jakarta Post

Jakarta   /   Mon, March 11 2019   /  12:20 am

The tobacco industry is trying to ride the wave of women’s empowerment that is celebrated globally every March, as women and girls, especially in Southeast Asia, are increasingly targeted as an emerging market, a recently published report shows.According to the Southeast Asia Tobacco Control Alliance (SEATCA), a Bangkok-based NGO, the tobacco industry is finding new ways of promoting its products to appeal to women and girls, including flavored filters and capsules as well as new shapes, colors and perceived strength or mildness.“Internal tobacco industry documents reveal that the tobacco industry is notorious for targeting women and girls through advertisements and novel products that promote social desirability, independence, sophistication, glamor, romance, fun and weight control,” said Mary Assunta, senior policy advisor at SEATCA, in a statement published last week.In some cou...