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Jakarta Post

Retro-ish animation: Percolate Galactic makes brands explode with identity

  • Marcel Thee


Jakarta   /   Wed, October 16 2019   /  02:26 am

Look at us: Weird colorful creatures are just another day at the studio’s office. Starting off as a straightforward copywriting agency, Percolate Galactic has grown into a company with almost 30 employees that works with major international names like Google, Cartoon Network and GIPHY as well as a host of popular local brands.Though the company works with various mediums, Percolate Galactic’s most immediately noticeable calling card is its animation, which is filled with the kind of eclectic absurdity and knowing-humor that is, for lack of a better word, very hip and now. So it comes as a surprise that in the beginning there wasn’t even supposed to be an animation division.“We never intended to open an animation studio. A few years ago, our design and illustration team started exploring how far we could push GIFs as a medium to tell stories and convey information visually,” exp...