ingapore-based "global sports media property" ONE Championship has launched its new official online shop, ONE.SHOP, giving fans the chance to pick up their favorite athletes' merchandise and other sportswear. But it’s not all fun and games, as the online shop intends to dedicate 10 percent of all net proceeds to COVID-19 relief efforts.
“This will continue indefinitely until we have overcome this coronavirus crisis,” said Debbie Soon, head of ONE’s athleisure division, as quoted from statement sent to The Jakarta Post on Thursday.
“It’s a worthy cause that will no doubt provide our medical frontliners with the assistance they need and for other local communities with a lack of access to basic necessities such as food, water, and shelter,” she added.
As for the merchandise, the online shop offers new athlete-centered designs featuring some of the organization's biggest stars. Athletes include ONE flyweight world champion Demetrious “Mighty Mouse” Johnson, ONE middleweight and light heavyweight world champion “The Burmese Python” Aung La N Sang, ONE Women’s atomweight world champion “Unstoppable” Angela Lee, ONE heavyweight world champion Brandon “The Truth” Vera, ONE featherweight world champion Martin “The Situ-Asian” Nguyen and ONE lightweight world champion Christian “The Warrior” Lee, among others.
ONE Championship recently teamed up with the World Health Organization (WHO) and Global Citizen to air the “ONE World: Together At Home” global special, which saw some of the world’s leading artists perform in a virtual, no-contact concert last Sunday.
The event drew in millions of viewers from around the world in a show of unity in the battle against the COVID-19 pandemic, raising more than US$127.9 million for the WHO’s COVID-19 Solidarity Response Fund.
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