“Kiki, do you love me? Are you riding? Say you’ll never ever leave from beside me,” the lyrics go as the person doing the challenge opens the passenger door of a moving car, gets out of the car and dances behind the door.

In the name of likes and popularity on social media, people around the world – including in Indonesia – participated in the challenge. They took videos and uploaded them to social media sites, such as Twitter, Instagram and Facebook as well as video-sharing platform Youtube.

The trend grew even bigger after some Indonesian celebrities and internet personalities joined the hype. Former soap opera actress Nia Ramadhani and presenter Jessica Iskandar, for example, made a #KikiChallenge video in which they both danced to the song.

“We don’t want to miss out,” Nia said in the caption. The video was uploaded to her personal Instagram account, @ramadhaniabakrie.

The video was viewed more than 7.8 million times and received 387,000 likes from other users.

 

Kita ga mau kalah nih! 🤪#inmyfeelingschallenge #kikichallenge #girlsquad @ramadhaniabakrie x @inijedar

A post shared by Nia Ramadhani Bakrie (@ramadhaniabakrie) on Jul 25, 2018 at 10:11pm PDT

Among the craziest efforts was a video made by Instagram user @ibaf_fabi. In one of the scenes, the young man hops on the top of a moving car and dances on its roof. The video has been watched by almost 55,000 Instagram users and liked by more than 10,000 people.

“Don’t do this unless you have nine lives! Hahaha,” he wrote in the caption.

 

Jangan coba2 kalau gak punya 9 nyawa !! Wwkwk Tag temen2 kamu yg kekinian .. . Cek Full On YouTube.. #inmyfeelingschallenge #inmyfeelings #kiki #kikichallenge #drake

A post shared by Video Creator (@ibaf_fabi) on Jul 26, 2018 at 7:34am PDT

However, some people tried to ride the trend wave for positive purposes too. In her #KikiChallenge video, writer and motivator Merry Riana did not dance but delivered a short motivational speech about love and finding a soul mate.

“Don’t look for someone who is rich, but find the one who also has heart. […] Say to him/her: Don’t walk before me or behind me but right beside me,” she said in the video, which has been watched by 764,000 users and liked by 139,000 people.

 

Keke do you love me? ❤ drpd digantungin dan galau terus, mending cari dia yang benar2 tepat utk kamu. Carilah dia yang bukan hanya punya Lamborgini, tapi dia yang akan tetap bersamamu walaupun harus jalan kaki 🏃💃. Dia yang bukan hanya kaya materi, tapi juga punya hati ❤ • Gimana menurut kamu? Semoga suka yaah dengan videonyaaa 😊 Tonton sampai habis dan saya tunggu komentarnya yaaah 😁 • Jangan lupa mention dan share ke teman2 kamu, khususnya si 'dia' 😊💋❤ • • • ps: Sebenarnya kalau bisa syuting #KekeChallenge ini pake Lamborgini beneran, pasti akan lebih keren yaaah.., boleh pinjam gak @hotmanparisofficial 😊😁. Hehhee.. ✌😊 • • pss: Ada yg tau gak, kira2 siapa lagi yg punya Lamborgini juga yah? 🤔 • • • • #merryriana #kikichallenge #kiki #kikidoyouloveme #kikichallenges #kikichallengeindo #inspirasi #kikichallengeindonesia #kikichallengefail #dance #dancecover #dancechallenge #kekechallenge #keke #dagelan #tiktok #tiktokindo #kekechallengeindonesia #kekedoyouloveme #InMyFeeling #InMyFeelings #InMyFeelingsChallenge

A post shared by Merry Riana (@merryriana) on Jul 28, 2018 at 8:01pm PDT

The trend, however, has raised safety concerns, especially from the police. Even though most of the #KikiChallenge videos were made off the roads – such as in parks, alleyways and parking lots – such behavior potentially puts many people in danger: the challenger, the driver as well as other people around them.

National Police spokesman Brig. Gen. Muhammad Iqbal on July 26 said the challenge violated Law No. 22/2009 on traffic and land transportation, which stipulates that one should not be involved in any kind activity while one is behind the wheel.

He suggested that his fellow policemen ticket or fine people doing the challenge on the road, as it could put other motorists in danger and cause traffic accidents.

“If you want to dance, do it at the gym. If you use the road, do it with full concentration. Even using a phone while driving is prohibited, let alone opening the door and dancing,” Iqbal said via the National Police’s official Instagram account @divisihumaspolri.

The event inspired several officers from the Banten Police bomb squad (Gegana) to make a #KikiChallenge video campaigning Iqbal’s suggestion.

In the video, which was also uploaded by @divisihumaspolri, a police officer challenges himself to do the #KikiChallenge while riding with his friend. Unfortunately, his senior walks behind him while he is dancing and scolds him right away.

 

Kiki Challenge Versi Brimob . Kiki Challenge Langgar UU LLAJ "Yang jelas Kiki (Challenge) itu dilarang ya, kita akan lakukan penindakan. Bisa Dikenakan pasal 283 jo Pasal 106 ayat 1 undang - undang nomor 22 tahun 2009 dengan denda maksimal Rp 750 ribu atau kurungan tiga bulan." . - Karo Penmas Divhumas Polri, Brigjen Pol. Mohammad Iqbal, S.I.K., M.H. . #imbauanpolri #polripromoter @multimedia.humaspolri

A post shared by DIVISI HUMAS POLRI (@divisihumaspolri) on Jul 30, 2018 at 2:01am PDT

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