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Four characteristics of Asia Pacific millennial travelers

News Desk
News Desk

The Jakarta Post

Jakarta | Thu, August 9, 2018 | 12:34 pm
Four characteristics of Asia Pacific millennial travelers

As many as 42 percent of millennials claimed to use the sharing economy application, usually for transportation and accommodation. (Shutterstock/File)

According to research conducted by travel technology provider Amadeus, as seen in its Journey of Me report, there are four things that characterize the millennial generation in Asia Pacific when traveling.

The report involved 6,870 respondents in 14 countries with a composition of 45 percent millennials. Here are the results, as compiled by kompas.com:

1. Sharing budgets to reduce expenditure

As many as 42 percent of millennials claimed to have used the sharing economy application, usually for transportation and accommodation.

Millennials that use the sharing economy app the most when traveling come from India and the least from Japan.

About 35 percent of millennial generation travelers from Indonesia are mostly interested in recommendations that can make their trip more comfortable, followed by recommendations that can provide them with new experiences (30 percent).

The majority of Indonesian millennials, or 34 percent, choose to be contacted via social media for tourist information, rather than email (19 percent).

2. Family and friends influence travel habits

Most of the Indonesian millennials answered that family and friends are their main source of information when it comes to travel, followed by online booking sites or travel and social media channels.

In a surprise turn, millennials placed celebrities and social media influencers in the lowest position, even lower than brochures and travel instructions.

Read also: Millennials are moving to Bali

3. Brave tourists

Compared to previous generations, millennials have a tendency to avoid destinations where terror attacks, political or social demonstrations are known to take place, or destinations that may be affected by natural disasters, such as earthquakes.

While 59 percent of baby boomers would avoid destinations that might be affected by natural disasters, only 51 percent of millennials have the same opinion.

4. Millennials are not always open to new information

The research found that Taiwan's millennials, with 76 percent, and Indonesia, with 75 percent, were the most open to information from travel agents.

Meanwhile, 45 percent from New Zealand and 33 percent from Japan were the most closed off to information from travel agents. (liz/kes)

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