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Epson Indonesia vows to strengthen B2B segment to face digital industrial revolution
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echnology Company PT Epson Indonesia, which was established in October 2000 as part of Japan’s multinational technology company Seiko Epson Corporation, has just organized a power breakfast meeting of Indonesian business leaders across various sectors in Jakarta to discuss the opportunities and challenges brought by the digital industrial revolution, which emphasizes efficiency and automation.
During the same meeting, which was held on Jan. 30 at Ritz-Carlton Pacific Place Jakarta, PT Epson Indonesia also announced its commitment to strengthen its business-to-business (B2B) segment, centering on various digital business solutions, in keeping with the recent digital transformation in the industry. The company shared its expertise on how inkjet and digital printing, visual communication, hardware as well as robotics could help address the issues faced by each industrial sector.
The meeting was attended by leaders from business sectors such as health care, education, agriculture, mining, banking and others.
“Hopefully, this forum could serve as a platform for you [the business leaders] to take turns in sharing your experiences in dealing with the digital revolution, while giving some advice on the business and management aspects of Indonesia’s digital industry,” PT Epson Indonesia country manager Shimizu Tomoya said.
In his keynote speech during the opening of the meeting, the Indonesian Research, Technology and Higher Education Ministry’s Innovation Strengthening Director General Jumain Appe highlighted that it was important for business players across all sectors to keep abreast with the most recent innovations and advancements in digital technology.
“We have to come up with more digital applications that could be used to solve society’s problems so that Indonesia would remain highly competitive in terms of global technological innovations,” Appe said.
Social entrepreneur Rene Suhardono, who moderated the event, illustrated the powerful impact that digital innovation had on the society, citing ride-hailing app Go-Jek as an example.
“When Go-Jek first started around six years ago, it employed only around six drivers. Within six years, it has expanded to 510,000 drivers,” he said, adding that big Indonesian taxi firms had also started to form partnerships with certain ride-hailing apps to adjust to the changing business landscape and stay in the game.
Golden Agri-Resources Ltd’s sustainability and strategic stakeholder engagement managing director Agus Purnomo said, meanwhile, that the agricultural sector would benefit greatly from artificial intelligence technology, which would help farmers use fertilizer in precise quantities at the right time to increase harvest quality.
This is where PT Epson Indonesia could help: Consistent with its commitment to strengthen its B2B segment, it coined several possible innovations that it could come up with, in line with its expertise, to help industries reap maximum benefit from the digital revolution.
The company’s B2B innovation is centered on four main product lines: inkjet, robotics, visual communication as well as wearable technology.
An example would be a QR-code solution, aligned with the company’s visual communication expertise, which it offered to agriculture companies to help farmers scan plants on a plantation to provide plantation supervisors the latest information on the status of the plants’ health.
“This helps plantation supervisors save time because they don’t have to inspect thousands of trees; they could empower the farmers to do so,” PT Epson Indonesia B2B head Andryanto C. Wijaya said.
For wearable technology, meanwhile, the company could help healthcare providers keep track of their patients by creating wristbands with QR codes, which could be scanned to provide real-time information and details about the patient.
After being scanned, the QR code could give medical workers information on the patient’s illness as well as the most recent treatment and medication status to shorten examination time.
Tomoya added that since 80 percent of Seiko watches available on the marketplace were manufactured by the Seiko Epson Corporation, precision — a mandatory feature of watches — had always been in the DNA of Epson technology products as well. This suited the demands of the digital revolution — which demands precision and efficiency — very well, he added.
