TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
McDonald's champions the importance of breakfast
Change Size
A 'good morning' greeting welcomes guests at McDonnalds. The fast food company handed out 160,000 Egg McMuffins for free through its outlets across the country on Monday to celebrate its National Breakfast Day. (Shutterstock/-)
T
here was already a queue outside the McDonald's restaurant in Sarinah Plaza, Central Jakarta, when Christian, who works nearby, arrived at around 6 a.m. on Monday.
He immediately got in line and waited patiently for his turn to receive a free Egg McMuffin with a Rp 10,000 (less than US$1) package of harsh browns and a cup of coffee.
The fast food company was handing out 160,000 Egg McMuffin for free through outlets across the country on Monday to celebrate what it calls National Breakfast Day. The annual event applies a 'first come first serve' system, which explains the long queues early in the morning. Egg McMuffin was chosen for its protein, fiber, calcium, iron and vitamins as a suitable item of a healthy breakfast, the company claimed.
McDonald's Indonesia marketing and communication director, Michael Hartono, said the event aimed to build awareness on the importance of breakfast.
"Entering the fourth year of McDonald's National Breakfast Day, we also want to introduce people to having breakfast at our restaurant," said Michael.
To entertain queuing customers, cheerleaders and a marching band were present at Sarinah and McDonald’s own employees could be seen dancing at the restaurant. Some lucky customers also received gifts according to their line-up number.
Although the event was scheduled to finish at 11 a.m., the last piece of Egg McMuffin was handed out by 9 a.m. (kes)
