press enter to search

Marvel seeks to expand to fashion in Indonesia

News Desk

The Jakarta Post

Jakarta  /  Sun, January 14, 2018  /  12:41 pm
Marvel seeks to expand to fashion in Indonesia

This photo taken on Wednesday shows Marvel's new editor-in-chief C.B. Cebulski, speaking at a forum in Manila. (AFP/Ted Aljibe)

American diversified multinational mass media and entertainment conglomerate The Walt Disney Company is eyeing Indonesia as a potential market to expand its Marvel brand, including those related to fashion product sales.

"Indonesia is a huge market and that's why we will give it our attention," said the firm's VP Creative for Greater China, Allen Au-Yeung, during a Marvel Creative Day Out event at Binus University, West Jakarta, on Friday.

Read also: Syahrini becomes superhero in hands of Marvel Comics illustrator

According to kompas.com, Marvel had collaborated with local companies and designers to create products, such as paintings, miniatures and other items like Indonesian-style tin glass, calendars and T-shirts -- all adorned with Marvel superheroes.

Au-Yeung said in order to expand the market one had to find the character of that market. After learning about the different characteristics of males and females in Indonesian culture, he added that developing fashion products, for instance, by creating a Marvel character-influenced scarf or hijab, became an interesting idea because many Indonesian women wore them. 

"We try to enter the lifestyle [market] according to the country's [characters]," he said. (kes)