The Jakarta Post
Preview shoppers at the Big Bad Wolf 2018 at ICE BSD, Tangerang, on March 28. (JP/Muthi Achadiat Kautsar)
Returning for the third time, the 280-hour nonstop Big Bad Wolf book sale is aiming to attract at least 750,000 visitors this year.
"We don't have a revenue target; we are targeting visitors," said exhibitor PT Jaya Ritel Indonesia president director Uli Silalahi on Sunday as quoted by tempo.co.
Around 40,000 people flocked the book fair every day, said Uli. Last year, the number of visitors reached 720,000, far above the initial target of 650,000 people.
To anticipate the huge enthusiasm of Indonesian book lovers, the exhibitor reportedly had prepared up to 66 cashiers. Not all of these cashiers were working when The Jakarta Post came on Monday at around 5 a.m., but it was due to the very small number of visitors at the time—which is why it is probably the best time to visit for those seeking to avoid long lines of shoppers.
Compared to the previous installment, the current event boasts a larger number of books on offer, up to 5.5 million. Seventy percent of them are children's books, added Uli.
Eighty percent of the books reportedly come from the United States and the United Kingdom; meanwhile, the rest are from Indonesia.
Offering discounts between 60 and 80 percent, the book sale is open 24 hours a day, from March 29 until April 9 at the Indonesia Convention Exhibition (ICE) in BSD, Tangerang. (kes)