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Starbucks collaborates with IKAT Indonesia on anniversary
Celebrating its 16th year in Indonesia, Starbucks is collaborating with IKAT Indonesia by Didiet Maulana to make merchandise emblazoned with the Balinese woven fabric motif of Cepuk.
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IKAT Indonesia by Indonesian designer Didiet Maulana has created a line of merchandise for Starbucks to celebrate Indonesian culture. (Kompas.com/Kahfi Dirga Cahya)
Starbucks has collaborated with IKAT Indonesia by Didiet Maulana to celebrate its 16th year in Indonesia.
IKAT applied the Balinese woven fabric motif of Cepuk to a number of items, such as tumblers, pouches, teddy bears and cup sleeves.
Didiet said the motif was chosen to represent the nation’s spirit of unity in diversity.
The designer also posted the full collection on his Instagram account.
“I wish for the young generation to understand that differences in Indonesia have been around since forever, and it was so enchanting to be able to apply them to the motif,” said Didit in Jakarta on Monday to kompas.com.
Didiet also said each color in the motif had its own meaning.
Read also: Preserving the weaving legacy
Green depicts Indonesia’s nature, brown represents coffee beans, light brown is similar to the fertile Indonesian soil, yellow symbolizes Indonesia being on the equator and blue is the ocean.
“What I envision is that not only can people buy the merchandise to bring home, but they also bring the story and meanings behind them,” he said.
Anthony Cottan, director of Starbucks Indonesia, said the collaboration was part of Starbucks’ support for Indonesian culture.
"We want Starbucks Indonesia to be authentic, just like Indonesia, with the standard quality of Starbucks international,” he said.
The collection is available at all Starbucks in Indonesia, with prices ranging from Rp 75,000 to Rp 305,000. (wng)
