Philippine Daily Inquirer/Asia News Network
If you’re one of those people who work out with makeup on, there is a collaboration that creates products that stay put. (Shutterstock/ezphoto)
If you’re one of those people who work out with makeup on, Puma and Maybelline collaborated on a collection for that very purpose. Even when you’re not in the gym, the products promise to stay put.
The 12-piece athleisure-inspired collection features Maybelline products in blush pink packaging with touches of metallic red and Puma’s logo on it. According to a press release, this “fuses beauty, fashion, and sport into one high-performance makeup collection.” It adds that this caters to the on-the-go lifestyle among Gen Z-ers and millennials.
INTRODUCING #PUMAXMAYBELLINE 👊 We're joining forces with @puma to combine beauty and sport, bringing you high-performance products designed for the streets with the stamina to survive the gym. These bold, street style shades will keep your #makeupgamestrong whether you're casually slaying or breaking a sweat. The full collection includes: 5 new #superstaymatteink shades 4 matte + metallic eye duo sticks 1 color + gloss face duo stick 1 new shade of #masterchrome metallic highlighter 1 smudge proof mascara Available online for pre-order in select German 🇩🇪 + Polish 🇵🇱 retailers and @superdrug in the UK 🇬🇧. Check out the dates below to find out when it's coming to your country! 🇿🇦 Jan 18; 🇮🇹 Jan 19; 🇦🇺+🇲🇦+ 🇸🇪+ 🇫🇮+🇲🇽 Feb 1; 🇹🇷+🇵🇹 Feb 4; 🇫🇷+🇬🇷 Feb 6; 🇺🇸+🇨🇿 Feb 8; 🇨🇦+🇷🇺 Mar 1; 🇦🇹 Mar 4; 🇵🇰 Mar 10; 🇨🇱 Mar 25; 🇺🇦 Apr 1; 🇱🇧+ 🇯🇴 Apr 5
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Included in the collab are the Super Stay Matte Ink liquid lipsticks in new shades (they really stay on no matter what you do), a waterproof mascara, the Master Chrome highlighter, and duo sticks for the eyes and cheeks. “We believe that this first ever collaboration will allow the Puma woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best,” said Adam Petrick, Puma’s global director of brand and marketing.
The Puma x Maybelline collab will sold via Maybelline’s site on Feb. 8 and in select stores on March 17.
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