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This makeup collab is so gym-friendly you can sweat in peace

Jacqueline Arias

Philippine Daily Inquirer/Asia News Network

 /  Sat, January 19, 2019  /  11:03 pm
This makeup collab is so gym-friendly you can sweat in peace

If youโ€™re one of those people who work out with makeup on, there is a collaboration that creates products that stay put. (Shutterstock/ezphoto)

If you’re one of those people who work out with makeup on, Puma and Maybelline collaborated on a collection for that very purpose. Even when you’re not in the gym, the products promise to stay put.

The 12-piece athleisure-inspired collection features Maybelline products in blush pink packaging with touches of metallic red and Puma’s logo on it. According to a press release, this “fuses beauty, fashion, and sport into one high-performance makeup collection.” It adds that this caters to the on-the-go lifestyle among Gen Z-ers and millennials.


INTRODUCING #PUMAXMAYBELLINE ๐Ÿ‘Š We're joining forces with @puma to combine beauty and sport, bringing you high-performance products designed for the streets with the stamina to survive the gym. These bold, street style shades will keep your #makeupgamestrong whether you're casually slaying or breaking a sweat. The full collection includes: 5 new #superstaymatteink shades 4 matte + metallic eye duo sticks 1 color + gloss face duo stick 1 new shade of #masterchrome metallic highlighter 1 smudge proof mascara Available online for pre-order in select German ๐Ÿ‡ฉ๐Ÿ‡ช + Polish ๐Ÿ‡ต๐Ÿ‡ฑ retailers and @superdrug in the UK ๐Ÿ‡ฌ๐Ÿ‡ง. Check out the dates below to find out when it's coming to your country! ๐Ÿ‡ฟ๐Ÿ‡ฆ Jan 18; ๐Ÿ‡ฎ๐Ÿ‡น Jan 19; ๐Ÿ‡ฆ๐Ÿ‡บ+๐Ÿ‡ฒ๐Ÿ‡ฆ+ ๐Ÿ‡ธ๐Ÿ‡ช+ ๐Ÿ‡ซ๐Ÿ‡ฎ+๐Ÿ‡ฒ๐Ÿ‡ฝ Feb 1; ๐Ÿ‡น๐Ÿ‡ท+๐Ÿ‡ต๐Ÿ‡น Feb 4; ๐Ÿ‡ซ๐Ÿ‡ท+๐Ÿ‡ฌ๐Ÿ‡ท Feb 6; ๐Ÿ‡บ๐Ÿ‡ธ+๐Ÿ‡จ๐Ÿ‡ฟ Feb 8; ๐Ÿ‡จ๐Ÿ‡ฆ+๐Ÿ‡ท๐Ÿ‡บ Mar 1; ๐Ÿ‡ฆ๐Ÿ‡น Mar 4; ๐Ÿ‡ต๐Ÿ‡ฐ Mar 10; ๐Ÿ‡จ๐Ÿ‡ฑ Mar 25; ๐Ÿ‡บ๐Ÿ‡ฆ Apr 1; ๐Ÿ‡ฑ๐Ÿ‡ง+ ๐Ÿ‡ฏ๐Ÿ‡ด Apr 5

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Included in the collab are the Super Stay Matte Ink liquid lipsticks in new shades (they really stay on no matter what you do), a waterproof mascara, the Master Chrome highlighter, and duo sticks for the eyes and cheeks. “We believe that this first ever collaboration will allow the Puma woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best,” said Adam Petrick, Puma’s global director of brand and marketing.

The Puma x Maybelline collab will sold via Maybelline’s site on Feb. 8 and in select stores on March 17.

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This article appeared on the Philippine Daily Inquirer newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post