The Jakarta Post
Fight for the living: Jon Snow (Kit Harington, left) and Daenerys Targaryen (Emilia Clarke) are seen in one of the scenes in the final season of HBO’s fantasy series 'Game of Thrones' to premiere on April 15. (Courtesy of HBO/Helen Sloan)
Firing up the frenzy ahead of the premiere of Game of Thrones’ final season on Monday, a Singaporean designer has specially created four sneaker designs paying homage to the series – not for sale but for showcase and later to be given away in a contest.
HBO Asia commissioned Mark Ong of Singapore’s label SBTG to create the four pairs of custom-designed sneakers.
Taking inspiration from the award-winning fantasy hit series, the sneaker artist and streetwear designer skillfully combined his signature military-inspired designs and intricate detailing with iconic Game of Thrones themes onto the sneakers.
Game of Thrones x SBTG Stark (Courtesy of HBO Asia/-)
Three pairs are designed with familiar colors, motifs and quotes from House Targaryen, House Stark and House Lannister, while the fourth pair is given an icy transformation by the Night King and his White Walkers.
Each pair of the Game of Thrones x SBTG customized sneakers are also embedded with near-field communication (NFC) chips powered by VeChain, a public blockchain platform.
The chip allows any potential collector the ability to verify the authenticity of each pair through VeChainThor blockchain as well as containing exclusive behind-the-scenes videos of each sneaker design which can be played and viewed by anyone using the Vechain mobile app.
Ong, a.k.a. Mr Sabotage, has achieved cult status with a dedicated following of sneaker collectors both locally and abroad, with celebrity customers including basketball players Kobe Bryant and Stephen Curry, and nu-metal group Linkin Park’s Mike Shinoda.
His shoe customizations and streetwear designs are inspired by punk-rock and skateboarding culture.
He rose to stardom after selling his first pair of customized Nikes online in 2002 which also kick-started his journey as a pioneer in the field of sneaker design. Since then, he has run his label SBTG (short for Sabotage) with his wife and partner Sue-Anne Lim, a.k.a. Mrs Sabotage, both catering to custom-designed sneakers and apparel.
“As fans of the series, it was a no-brainer to take this project on as it allows us to have fun working as a team,” Ong said in a statement.
“Reading the brief and knowing that we will be creating individual designs for four different houses got me really excited. I was able to apply my 'camouflage patterns' and featuring them respectively yet presenting them cohesively.”
The four pairs of sneakers will be put on display from April 17 to 30 at the Limited Edt Chamber store in The Shoppes at Marina Bay Sands. Die-hard fans and avid sneakerheads in Asia have the chance to win a pair of these coveted kicks through a contest that ends on April 25.
Since it first hit screens on April 17, 2011, the Emmy Award-winning series, which chronicles noble families’ struggle for power vying for the Iron Throne, is based on George R.R. Martin’s bestselling book series A Song of Ice and Fire.
New episodes from the eighth and final season of the series will premiere in Asia on April 15 at the same time as the United States at 8 a.m., with a same day encore at 9 p.m., exclusively on HBO.
HBO Asia’s head of marketing, creative and content Magdalene Ew said that with the contest, available online, it seeks to extend the excitement around the season finale by commissioning Ong to create the sneakers.
“Due to its mass appeal, Game of Thrones has left a significant imprint not only on the entertainment scene but also on pop culture over the past decade,” she says.
“Through our collaboration with SBTG, we hope to bring together two distinct cultures – pop and street culture – for loyal fans of the show. This is what HBO Asia will do for the throne.”
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