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Bekraf launches 'Proyek Desain' book in collaboration with five design associations

Muthi Achadiat Kautsar
Muthi Achadiat Kautsar

The Jakarta Post

Jakarta  /  Wed, September 18, 2019  /  06:35 pm
Bekraf launches 'Proyek Desain' book in collaboration with five design associations

Bekraf and five Indonesian design associations launched a book entitled 'Proyek Desain' (Project Design ) on Sept. 18 at the Kantorkuu Coworking and Office Space in Agro Plaza Kuningan, Jakarta. (JP/Muthi Kautsar)

Design, as one of the main areas of the creative industries, has grown significantly in Indonesia at a rate of 6.68 percent, according to the Creative Economy Agency (Bekraf). The rate exceeds the growth of the national creative economy itself of 5.06 percent.

Considering the growth and the need to improve appreciation of design, Bekraf and five Indonesian design associations launched a book entitled Proyek Desain (Project Design) on Wednesday at the Kantorkuu Coworking and Office Space in Agro Plaza Kuningan, Jakarta.

The five associations comprise the Indonesian Association of Graphic Designers (ADGI), Indonesian Alliance of Industrial Designers (ADPII), Professional Association of Indonesian Visual Communication Design (AIDIA), Indonesian Society of Interior Designers (HDII) and Indonesian Furniture Designer Association (HDMI).

The Proyek Desain book launched on Wednesday is to be the first of three volumes and it covers the theme of “Dasar Pengadaan dan Pengelolaan Jasa Desain” (foundations of procurement and management of design service).

Wawan Rusiawan, the creative economy research and development director, said during the launch that, for the first time, five different design associations joined forces to compose a book and he hopes it would contribute to the prosperity of the design profession in Indonesia.

“[The agency] wishes to facilitate an activity consistently, despite many challenges. The result is fascinating to look up to, where five associations join forces, proving that we can unite if we want to,” said Wawan, adding that it took more than two years to compose the book, including by using 12 focus group discussions and one pre-convention.

Meanwhile, the chairman of AIDIA, Hastjarjo Boedi Wibowo, said that the upcoming task is to publicize the book, so that it becomes well-known and useful.

“There are still many who haven’t realized that it is mandatory to join [professional] associations,” said Hastjarjo, adding that it is a way to protect professional interests and that it is of importance for designers in order to get a chance to work on government projects.

Read also: Bekraf to feature 25 Indonesian designers at 2019 Maison&Objet

The book consists of nine chapters, starting from the first chapter, which is “Definition of Design”, to the closing chapter, where there is barcode with which design service providers can download standard-format documents for business operations.

Chapter 4 of 'Proyek Desain' covers the types of design services that are available.Chapter 4 of 'Proyek Desain' covers the types of design services that are available. (JP/Muthi Kautsar)

Other chapters in the book provide information on professional design associations in Indonesia, types of design services available, pricing and payments, and some legal and ethical aspects of the design profession.

The book is to soon be available to download from bekraf.go.id/pustaka.