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Atmos takes part in Urban Sneaker Society, announces Jakarta store

Ni Nyoman Wira
Ni Nyoman Wira

The Jakarta Post

Jakarta  /  Sat, November 9, 2019  /  10:18 am
Atmos takes part in Urban Sneaker Society, announces Jakarta store

Lines of Atmos sneakers displayed at its booth at the 2019 Urban Sneaker Society. (JP/Dionnasius Aditya)

Japanese sneaker and streetwear retailer Atmos is set to open its first store in Indonesia. The store, scheduled to open in December, will be located at the Plaza Indonesia mall in Central Jakarta.

Visitors will be offered 45 sneakers by Atmos and other brands. “We’ll have special releases [sneakers] available at the store as well,” Marcel Lukman, president director of Atmos Indonesia, said in a press conference at the Urban Sneaker Society event in South Jakarta on Friday. “Most of the collection is similar to [what is available at] Atmos’ store in Japan, but sometimes the ones that are available here cannot be found in Japan and the other way around.”

Atmos creative director Hirofumi 'Koji' Kojima (left) and president director of Atmos Indonsia Marcel Lukman give a press conference at District 8 in South Jakarta.Atmos creative director Hirofumi 'Koji' Kojima (left) and president director of Atmos Indonsia Marcel Lukman give a press conference at District 8 in South Jakarta. (JP/Dionnasius Aditya)

Marcel added that the company would also be launching an Indonesian online store of Atmos in the same month.

“It’s not easy to bring Atmos to Indonesia because [the company is] very selective,” said Marcel. “We’re just lucky to know and discuss with them. Most importantly, they want partners who understand sneakers well.”

Founded in 2000, Atmos has collaborated with other renowned brands like NIKE, Adidas, Reebok, Puma and Asics Tiger. With that in mind, Marcel said it was possible for Atmos to team up with Indonesian designers or artists. “We’re open to collaborating with local designers or artists, but we’re still unable to disclose what the collaboration will look like,” he said.

Read also: Luxury sneakers: High style and a booming market

The Nike Air Max 1 Safari, one of the retailer’s most popular items, created in collaboration with Nike, lured sneaker enthusiasts from across the world to Japan, where a line formed in front of the store.The Nike Air Max 1 Safari, one of the retailer’s most popular items, created in collaboration with Nike, lured sneaker enthusiasts from across the world to Japan, where a line formed in front of the store. (JP/Dionnasius Aditya)

Hirofumi “Koji” Kojima, creative director of Atmos, expressed a similar opinion about collaboration: “It’s possible and it’s going to be interesting.”

Atmos originated as a small retail store in Tokyo and has since expanded to cities outside Tokyo, opening stores in New York, Seoul and Bangkok.

Nike Air Max 1 Safari, one of the retailer’s popular items of collaboration with Nike, lured sneaker enthusiasts from across the world to Japan, where a line formed in front of the store.

Spoilt for choice: Visitors marvel at the shoes displayed at the 2019 Urban Sneaker Society at District 8, South Jakarta. The event will run until Sunday.Spoilt for choice: Visitors marvel at the shoes displayed at the 2019 Urban Sneaker Society at District 8, South Jakarta. The event will run until Sunday. (JP/Donny Fernando)

At its booth at the 2019 Urban Sneaker Society event, Atmos invited visitors to take part in a lucky draw for some special collaboration sneakers, if they purchase a T-shirt priced at Rp 400,000 (US$28.50).

Held from Friday to Sunday at District 8 in South Jakarta, Urban Sneaker Society is one of the largest sneaker events in Southeast Asia. The fourth installment of the event features more than 150 sneakers and streetwear items from international and local brands. Entrance tickets to the event can be purchased on site, starting from Rp 80,000. (mut)