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JD.id launches virtual try-on for beauty products

News Desk

The Jakarta Post

Jakarta  /  Wed, October 28, 2020  /  01:16 pm
JD.id launches virtual try-on for beauty products

With augmented reality technology, users can try on products of many brands before deciding to buy them. (shutterstock.com/JAYANNPO/File)

E-commerce platform JD.id has launched a feature on its app that gets as close as possible to an in-shop experience of trying makeup.

The “AR Makeup Try-On” feature allows users to try beauty products virtually with the help of a simulation to show what the make-up would look like on the user’s face.

With augmented reality (AR) technology, users can try on lipstick, eyeliner, eyebrow pencil, eyeshadow, mascara, foundation, face powder and blush-on from many brands before deciding to buy them. The feature is available for users with iOS (running JD.id version 6.1.4) and Android (with JD.id version 6.1.2).

“Buying makeup products is not as simple as buying daily products. [It] involves a lengthy process of choosing, trying and comparing brands and swatches,” Liana Heryono, head of JD.id beauty retail, said in a press release.

Read also: Beauty platform Social Bella expands to Vietnam

To try the feature, a user can click on the product he or she is considering, click “try now”, point the camera at their face and click on the desired color. Users can take photos, adjust the color intensity on a control panel and use filters. The photos will be saved on users’ smartphones.

Brands like Wardah, Emina, Make Over, Maybelline, Loreal, Nacific Cosmetic, I’m Meme, Somethinc, Pixy, Safi and Marina Glow Ready are among those who provide their product swatches on the feature.

Previously, JD.com, the Chinese mother company of JD.id, has used AR and VR features in its beauty department. (gis/wng)

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