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Jakarta Post

Lookbook.nu: The hyped street style from people around the world

Jakarta   /   Sun, June 6 2010   /  11:31 am

If you think some glossy fashion magazines are your fashion bible or supermodels are your true idols, you better take a look at Lookbook.nu where stylish people around the world make you say, “Awesome!”.Lookbook is just like The Sartorialist – the leader of street fashion blogs started in 2005, which features photographs of stylish people on the street – and those “What are you wearing today?” online forums.  It shows the public how fashion works well on the street just like that on runways and in fashion magazines. Most people think it’s impossible to wear these types of attire around Jakarta. Lookbook.nu was launched in April 2008 by Yuri Lee and Jason Su from San Francisco.  As Lookbook says on its site, its mission is “grounded in the belief that real fashion comes from the streets, we aim to fundamentally alter the way fashion is produced and consumed by th...