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Jakarta Post

Reda Gaudiamo: Behind glossy magazines

  • Prodita Sabarini

    The Jakarta Post

Jakarta   /   Mon, July 19 2010   /  08:49 am

Reda Gaudiamo grew up reading magazines. Even before she started school, Reda’s mother bought her the classic children’s magazine Si Kuncung. In the second grade, she read the first edition of Kawanku. In the fourth grade, she started reading Gadis. JP/Prodita SabariniToday, the 47-year-old runs magazines as the publisher of Kompas Gramedia’s Women and Lifestyle Magazine Division. Reda began as a junior reporter for the Femina group’s teen magazine Gadis. After a few years in advertising, she became the deputy chief editor of the women’s magazine Cosmopolitan Indonesia. Now, handling seven magazines for Kompas Gramedia, she has become a respected competitor for the two Indonesian publishing giants she once worked for. She recently won the publishing license for InStyle magazine, which she said other publishers had had their eyes on. The magazine’s first Indonesian edition is ...