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Jakarta Post

Online marketing, the next frontier for local SMEs

  • The Jakarta Post

Jakarta   /   Fri, July 23 2010   /  10:51 am

Most Indonesian SMEs are missing out as global trade becomes more integrated and the Internet is increasingly used as a marketing and transaction utility, experts agree.

In a discussion forum hosted by HSBC Bank in Jakarta on Thursday, speakers agreed that small and medium enterprises (SME) should understand that the Internet was an ideal way to reduce operating costs and access a bigger network of potential clients and customers.

Less than 10 percent of Indonesian SMEs utilize the Internet as a marketing tool, said Sandiaga Uno, Indonesia Chamber of Commerce and Industry (Kadin) vice chairman for SMEs.

“Not many people think that having a website is an advantage,” he added.

Another trend is the liberalization of trade between countries. Sandiaga said that business players
could benefit more from market liberalization if they adopted the Internet as ma...