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Jakarta Post

Local social media platform to attract local communities

  • Anton Hermansyah

    The Jakarta Post

Jakarta   /   Thu, February 18, 2016   /  02:05 pm
Local social media platform to attract local communities This photograph shows a community event of mangrove planting in Tuban, Bali, on Nov. 29, 2015, held by local communities including Earth Hour Denpasar, the Bali Deaf Community and Bali Edukasi. Public service-based social media platform Sebangsa announced on Wednesday that it was set to provide support for communities in a bid to gather more users. (Photo courtesy of Komunita.id)

This photograph shows a community event of mangrove planting in Tuban, Bali, on Nov. 29, 2015, held by local communities including Earth Hour Denpasar, the Bali Deaf Community and Bali Edukasi. Public service-based social media platform Sebangsa announced on Wednesday that it was set to provide support for communities in a bid to gather more users. (Photo courtesy of Komunita.id)

A public service-based social media platform named Sebangsa is set to provide support for communities in a bid to gather more users.

Sebangsa CEO Enda Nasution said the paltform would help share expertise such as expertise from medical student groups and the Blood for Life group.

The mobile application currently has around 30,000 users, a small number compared to the country's total population of 250 million.

In addition to increasing the number of users, Sebangsa also plans to assist companies conducting corporate social responsibility (CSR) programs.

"For example, the community for Indonesian migrant workers, Sahabat BMI, is part of Bank Mandiri's CSR program. This model can also be implemented in other communities," Enda told thejakartapost.com on Wednesday.

Launched in November 2014, Sebangsa organizes information posted by users. Its main feature provides a pathway for users to report emergencies such as accidents, robberies and missing persons. Emergency numbers and crowd-sourced first-aid information automatically pop up, and other users can also offer help and suggestions. Help is also available for instances of possession and other supernatural occurrences.

Sebangsa also recently launched Komunita.id, a webiste that displays community-related information.

Enda said local applications needed to find creative ways to survive in the market due to the expansion of global social media.

"The presence of communities on Twitter and Instagram is more about personal branding. Facebook accommodates group discussion, but as a local platform, Sebangsa has the opportunity to engage more fully with local communities," said Enda. (kes)(+)

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