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BCA eyes travel spending to boost card transactions

Bank Central Asia (BCA) teamed up with Singapore Airlines to organize the “Singapore Airlines-BCA Travel Fair 2016” to boost its credit card usage for travel

Ayomi Amindoni (The Jakarta Post)
Jakarta
Tue, March 15, 2016 Published on Mar. 15, 2016 Published on 2016-03-15T13:50:05+07:00

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 BCA eyes travel spending to boost card transactions

Bank Central Asia (BCA) teamed up with Singapore Airlines to organize the '€œSingapore Airlines-BCA Travel Fair 2016'€ to boost its credit card usage for travel. Singapore Airlines operates nine daily flights from Indonesia to destinations around the globe with Singapore as its main hub.

The country'€™s top private lender, Bank Central Asia (BCA), is aiming for 15 percent growth in credit card transactions this year, betting on steady growth in travel expenditures among high-income people. 

BCA director Rudy Susanto said credit card transactions stood at Rp 51-52 trillion last year, growing about 11-12 percent compared to 2014. '€œWe expect [transaction volume] to grow 15 percent this year,'€ Susanto said in Jakarta on Friday.

The main transaction growth came from the travel sector, with credit card use by high-income people. Despite the sluggish travel industry last year, BCA'€™s credit card transactions for travel grew to about 20 to 30 percent.

'€œTravel has become an attraction for high-income card holders. We also consider providing more added value to our customers. That'€™s why we hold travel fairs annually,'€ he told reporters.

To boost credit card transactions for travel, BCA teamed up with Singapore Airlines to organize the '€œSingapore Airlines-BCA Travel Fair 2016'€.

Among offers at the event included zero percent installments from BCA for six months and reductions for any transaction using  a BCA card.

'€œWe are sending a signal to the market. Some people are pessimistic toward our economy, we would like to bring optimism,'€ he said, adding that 500,000 of BCA's 2.76 million card holders are premium card holders.

The bank is eyeing 6 percent growth in the numbers BCA credit cards in circulation this year.  (ags)

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