Bank Central Asia (BCA) teamed up with Singapore Airlines to organize the âSingapore Airlines-BCA Travel Fair 2016â to boost its credit card usage for travel
Bank Central Asia (BCA) teamed up with Singapore Airlines to organize the 'Singapore Airlines-BCA Travel Fair 2016' to boost its credit card usage for travel. Singapore Airlines operates nine daily flights from Indonesia to destinations around the globe with Singapore as its main hub.
The country's top private lender, Bank Central Asia (BCA), is aiming for 15 percent growth in credit card transactions this year, betting on steady growth in travel expenditures among high-income people.
BCA director Rudy Susanto said credit card transactions stood at Rp 51-52 trillion last year, growing about 11-12 percent compared to 2014. 'We expect [transaction volume] to grow 15 percent this year,' Susanto said in Jakarta on Friday.
The main transaction growth came from the travel sector, with credit card use by high-income people. Despite the sluggish travel industry last year, BCA's credit card transactions for travel grew to about 20 to 30 percent.
'Travel has become an attraction for high-income card holders. We also consider providing more added value to our customers. That's why we hold travel fairs annually,' he told reporters.
To boost credit card transactions for travel, BCA teamed up with Singapore Airlines to organize the 'Singapore Airlines-BCA Travel Fair 2016'.
Among offers at the event included zero percent installments from BCA for six months and reductions for any transaction using a BCA card.
'We are sending a signal to the market. Some people are pessimistic toward our economy, we would like to bring optimism,' he said, adding that 500,000 of BCA's 2.76 million card holders are premium card holders.
The bank is eyeing 6 percent growth in the numbers BCA credit cards in circulation this year. (ags)
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