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Go-Jek awakens the filmmakers in Indonesians
Homegrown ride-hailing application company Gojek has piqued the interest of creative filmmakers nationwide, the company's Go-Video competition receiving hundreds of submissions for a total cash prize worth Rp 350 million ($26,667).
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A driver from popular ride-hailing application Go-Jek drives a passenger around the Hotel Indonesia traffic circle. (thejakartapost.com/Wienda Parwitasari)
H
omegrown ride-hailing application company Go-Jek has piqued the interest of creative filmmakers nationwide, the company's Go-Video competition receiving hundreds of submissions for a total cash prize worth Rp 350 million ($26,667).
Gojek is currently hosting a video competition with the theme "Indonesia chooses Gojek". As the competition enters its final stage, the company has picked 20 entries from 600 videos submitted, judge Robin Moran said on Monday.
Robin, a film director and producer himself, said he was impressed by the quality of the submissions.
"It blew my mind [...] Some of the production values are in line with people who are in the industry, who are making films for cinema," Robin told thejakartapost.com.
There are several categories in the competition, and no contestant can win more than one prize. The judges hope to choose one video that fits each category, he added.
In addition to Robin, a number of other prominent figures from the Indonesian film industry are also involved in the panel, including noted figures like director Joko Anwar and producer Mira Lesmana.
Go-Jek has also invited creative business players to choose winners, such as Keenan Pearce and Ernanda Putra, as well as Go-Jek's own boss, Nadiem Makarim.
Go-Jek chief marketing officer Piotr Jakubowski said the idea of holding the competition was inspired by the creative content that had been uploaded to Youtube by local creators over the last couple of months.
"Why not put out a call for all these creators to join us and see what type of stories that we can inspire them with?" Jakubowski asked.
The competition was announced in January and participants had two-and-a-half months to complete their video.
Explaining the breakdown of the winner categories, Jakubowski said Rp 250 million would be awarded to the Best Picture, while Best Director and Viewer's Choice would each win Rp 50 million.
The public have until Apr. 30 to vote for their favorite from the shortlisted 20 that are in the running for the Viewer's Choice award, he continued, adding that the judges had carefully narrowed them down specifically for said category.
The videos can be seen at http://govideo.go-jek.com.
"We had high hopes and those hopes were just smashed," Jakubowski said, adding that the entries ranged widely, even including variations involving animation and clay animation.
Go-Jek will announce all the winners of the competition at an awards night on May 11. (rin)
