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Jakarta Post

HappyFresh eyes opportunities from assisted grocery shopping

  • Dylan Amirio

    The Jakarta Post

  /   Mon, October 10 2016   /  09:34 am



Johan Antlov (dailysocial.id)In big cities, grocery shopping has somehow become a far more complex activity, especially for those who have tight work schedules and have to deal with daily traffic congestion. Then comes HappyFresh, an online grocery shopping service that aims to provide solutions to this problem. The Jakarta Post’s Dylan Amirio recently spoke with HappyFresh Indonesia managing director Johan Antlov to get an idea about how customer habits in Indonesia and neighboring countries have opened up huge opportunities for the company.

Question: How did you come up with the idea of HappyFresh?

Answer: The idea was to give people back their time because of their busy schedule. So we thought maybe we could do something within the grocery space. Online grocery shopping services are big in other parts of the world but interestingly non-existent in Southeast Asi...