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amsung Electronics is upbeat that the newly launched 2018 QLED TV, which can match and complement the interior design of a home, will sell in the Indonesian market.

Samsung Indonesia product marketing manager Fomalhaut Sundamen said he was confident the new product would attract local consumers.

Citing a KANTAR TNS survey published this year, Fomal said Indonesians usually watch less than two hours of television a day, and most of the time, the TV would sit idle on the wall and throw off the home’s the interior design.

“We hope this innovation answers that problem,” he said.

The new Samsung TV line is being marketed to middle-upper-class consumers, and is priced higher than the brand’s other models, at about Rp 15 million (US$1,063) for the lowest-grade model (49-inch Q6) and more than Rp 100 million for the highest-grade variant (88-inch Q9).

The 55-inch Q7 model was Samsung’s best-selling TV last year, and Fomal said he expected the same reception from this year’s offerings.

“Nevertheless, last year, we did not have the 49-inch models. This year, we expanded to supply the market with a smaller size TV and we hope it will sell well,” he said.

The line, which is made in Vietnam, is categorized as premium and ultra-high definition (UHD), and was launched in Indonesia on April 26.

Although Fomal was confident the TV would sell well in Indonesia, he declined to reveal Samsung’s sales target for the line.

“We can’t mention the sales target here, but we recognize that the TV premium segment in Indonesia has potential,” he said. “Samsung is a leader in this category, with a market share of more than 45 percent.”

The South Korean electronics giant launched the 2018 QLED TV with several upgrades from last year’s series, especially with its ability to blend into a room’s interior.

During the Samsung Tech Seminar, Ho Chi Minh City, Vietnam on Wednesday, Simon Sim, head of Samsung Southeast Asia and Oceana’s TV and AV department, said consumers often complained about their TV being “a black box on the wall” when it is not turned on.

Many, he added, had to install a special cabinet just to hide the TV and the entangling cords.

“To answer that problem, our newest series is equipped with a feature called Ambient Mode with Magic Screen,” he said.

Sim said the QLED TV can be switched to Ambient Mode when not turned on and that it can be personalized to blend with the room’s wallpaper.

“Although it means the TV is on all the time, the Ambient Mode feature only consumes 40 percent of the power compared to when the TV shows programs,” Sim said.

To enable the feature, users must install the SmartThings app on their mobile phone and connect it to the TV via a Samsung account.

Through the app, users are told to take a photograph of their home’s wallpaper and sync it to the TV screen.

“This works well with wallpaper with repeated patterns,” Sim said.

If the TV is mounted on a plain wall, users can choose a pallet of colors to be displayed on the screen.

“You also can personalize the TV screen to serve as a photo display if you want,” Sim added.

The TV is also equipped with one-cord technology that connects the device to a power source, HDMI and other ports in a control box that can be easily hidden in cabinets up to 15 meters away.

“There will be no more complaining about entangled cords coming out of your TV,” Sim said.

The middle-and higher-grade models, Q7, Q8, and Q9, also support no-gap wall mounting.

“With Ambient Mode, invisible connection and no-gap mounting, the TV is a solution for many interior complaints,” Sim said.