Indonesian Ambassador to China Djauhari Oratmangun and TMall public affairs general manager Ryan Wang officially launched Indonesia Pavilion in a ceremony at Oriental Pearl Tower, Shanghai, while President Joko “Jokowi” Widodo delivered his message through a video broadcast at the pavilion.

“Indonesia is not only well-known with its rich and beautiful natural resources, but it is also well- known for being a country that produces high-quality products,” Jokowi said in his message as quoted in a press statement.

According to the statement, the launch of the pavilion was a result of a discussion between the Indonesian government and Alibaba Group on how Indonesian businesspeople utilize digital technology to penetrate the global market.

To start, five products – Indomie, Kapal Api, Richeese biscuits, Yan Ty Ty swift nests and Papatonk shrimp crackers – are being displayed at the pavilion.

The pavilion will remain open after the 11.11 festival and other products will have the opportunity to be displayed there, the statement says, adding that, in addition to displaying Indonesian products, it will also showcase the country’s rich culture and tourist destinations.

Ryan Wang said the launch of Pavilion Indonesia was part of Alibaba’s commitment to provide Indonesia with a platform to showcase their products to Chinese customers. “We hope more Indonesian businesspeople will take part in the 11.11 Global Shopping Festival,” he added. (bbn)

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