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Jakarta Post

‘It’s simpler’: Online sellers prefer social media over e-commerce platforms

  • Eisya A. Eloksari

    The Jakarta Post

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Jakarta   /   Sat, October 5, 2019   /  07:10 am
The Jakarta Post Image
A user views his Instagram account at an office in Malang, East Java, on May 23.(JP/Aman Rochman)

Life appeared full for Gina Dinatali, 33, a year ago, as she created marketing content for social media promotions for her business and held virtual meetings with her business partners on her phone, all while breastfeeding her son. “There were a lot of breastfeeding breaks in between my work,” said Gina, who cofounded Moong Booster, a mung bean milk company, with two other mothers and her sister. They sought to capture the attention of netizens via the testimonies of Instagram users to whom they delivered free samples. More than a year has passed, and today Gina still attends meetings and completes her work while taking care of her 2-year-old son, Joachim, while Moong Booster sells 2,000 to 2,500 bottles a month to consumers across Indonesia, all thanks to the digital reach that would have been impossible to achieve with a sole brick-and-mortar shop. Selling goods on...